Module 00

Welcome

Before you begin, read the welcome letter and instructions carefully — they will guide you through every module that follows.

Welcome to the Roadmap to Sustainability

Purpose, Inc. · Strategic Workbook

Thank you for seeing the value in your organization, project or program. It speaks volumes that you are willing to invest your time, effort and resources to gain the knowledge and framework necessary to help you succeed. That investment alone sets you apart.

This workbook was created with your organization, project and programs in mind. Through years of working with nonprofits, entrepreneurs and social enterprises, I have found that the initial work of building a strong foundation is often missing — and that gap is precisely where most promising ventures stall. I believe you understand this very well, which is why you are here.

Whether you are starting a new organization, managing an existing program, proposing a new initiative or scaling what you have already built — the Roadmap to Sustainability (RTS) is designed to assist you every step of the way.

This workbook walks you through eight focused modules: strategic planning, core values, identification of focus areas and target groups, development of S.M.A.R.T Goals, key performance indicators, partnership building, next steps and your complete road map. Each module builds intentionally upon the previous one. By the time you reach the final section, you will have developed a comprehensive framework that can be shared with board members, project managers, investors and stakeholders.

Upon completion, your responses will automatically generate a personalized Roadmap document — a clear, professional strategic framework that is uniquely yours. Take your time. Be honest. Be specific. The quality of your roadmap is a direct reflection of the depth you bring to each question.

Thank you for choosing the Roadmap to Sustainability to add value to the amazing work you are doing now and in the months ahead. Happy planning!

Purpose, Inc.

Your Strategic Planning Partner

How to Use This Workbook

Instructions for Completion

Work through each module in order — every section builds on the one before it.
Fields marked with a * are required. You will not be able to advance until they are completed.
Each module includes a Case Study showing how BridgeWork Co. — a fictional social enterprise — completed that same section. Use it as a professional reference as you craft your own answers.
Be as specific as possible. Vague answers produce vague roadmaps. Specific answers produce actionable plans.
You may navigate freely using the sidebar, but all required fields must be completed before generating your roadmap.
When finished, click "Submit to My Coach" to send your responses and generate your personalized strategic roadmap — ready to print or save as PDF.

Case Study

BridgeWork Co. — Social Enterprise

Meet BridgeWork Co.

BridgeWork Co. is the fictional social enterprise we will follow throughout this entire workbook. Their journey will show you exactly how each section should be completed — providing a professional, real-world reference at every step.

About BridgeWork Co.: BridgeWork Co. is a social enterprise based in Atlanta, Georgia. They provide workforce development training, business incubation and financial literacy education to underserved young adults ages 18–30 who are transitioning out of the foster care system or returning from incarceration. Their model blends nonprofit mission with earned-revenue services — corporate training contracts fund their community programs.

As you complete each module, look for BridgeWork Co. example blocks like this one to see how they answered each question. Then complete your own responses in the fields below.

Question 1 *

What is your name?

Please enter your name.

Question 2 *

What is the name of your organization, project or program?

Please enter your organization name.

Question 3 *

Briefly describe what your organization, project or program does.

Please provide a brief description.

Question 4 *

What stage are you currently at?

Starting a new nonprofit Managing an existing program Proposing a new project or initiative Scaling an existing organization

Please select your current stage.

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Module 01

Strategic Planning

Every strong organization begins with a clearly defined problem and a compelling vision and mission. This module lays the foundation everything else is built upon.

Module 01 — Instructions

How to Complete This Section

Start with the problem — a real, specific problem must exist for a meaningful solution to emerge.
Your Vision Statement describes the future world you are working to create. It is aspirational and forward-looking — it answers: "What does the world look like when we succeed?"
Your Mission Statement describes what you do, for whom, and how. It is operational and present-tense.
Every goal, partner and next step in this workbook should align with your vision and mission — so take your time here.

Case Study

BridgeWork Co.

Module 01 — BridgeWork Co. Strategic Planning

Organizational Problem

In the United States, more than 70% of young adults who age out of foster care experience unemployment, housing instability or incarceration within two years — not because of a lack of ability, but because of a lack of access to systems, skills and support networks that others take for granted.

Project / Program Problem

In the Atlanta metro area, fewer than 15% of workforce development programs are designed specifically for transition-age youth with foster care or justice system involvement, leaving this population underserved and without tailored pathways to economic independence.

Vision Statement

A world where every young adult — regardless of their past — has an equal opportunity to build a sustainable, dignified and self-determined future.

Mission Statement

BridgeWork Co. equips transition-age youth exiting foster care and incarceration with workforce skills, entrepreneurial tools and financial literacy to achieve lasting economic independence.

"A problem must exist in order for a solution to emerge. The mission and vision are the driving forces that lead the way — every goal, partner and activity should be done with them in mind."

Question 1 *

What problem is your organization wanting to bring a solution to?

Be specific. Describe the issue in your community, region or area of service with as much clarity and data as possible.

This field is required.

Question 2

What problem is your specific project or program wanting to solve?

This may be a more focused sub-set of the broader organizational problem above.

Question 3 *

What is your Vision Statement?

Your vision is aspirational — it describes the future state you are working to create. Think big. What does the world look like when your mission is fully realized?

Please enter your Vision Statement.

Question 4 *

What is your Mission Statement?

Your mission is operational — it describes what you do, for whom, and how. It should align directly with the problem you identified above.

Please enter your Mission Statement.

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Module 02

Core Values

Your core values are the non-negotiable principles that define who you are, how you operate, and what you stand for — long before any program is launched or any goal is set.

Module 02 — Instructions

How to Complete This Section

Core values are important because they differentiate your organization from others operating in the same space.
They drive your culture — the way your team shows up, treats each other, and serves the people you exist for.
They attract the right people — employees, volunteers, donors and clients who share the same beliefs will be drawn to organizations that live their values visibly.
They drive decision-making — when faced with a difficult choice, your core values provide a clear filter.
They help you reach your goals — a team aligned around shared values moves faster and with greater purpose.
They shape your messaging — every communication, grant application and public statement should reflect your values.
Select all values that represent your organization. If you don't see one that fits, choose "Other" and enter your own. You may select as many as apply — most organizations lead with 5–7 core values.

According to Haiilo, your core company values shape your company culture and impact your business strategy. They help you create a purpose, improve team cohesion, and create a sense of commitment in the workplace.

Case Study

BridgeWork Co.

Module 02 — BridgeWork Co. Core Values

BridgeWork Co. selected the following core values to define their organizational identity and guide every hiring decision, program design, and partnership they enter into:

Boldness Accountability Honesty Innovation Diversity Result Oriented

Why These Values

Boldness — Because the youth we serve have been failed by systems that played it safe. We take bold action on their behalf. · Accountability — We hold ourselves to the same standard we ask of our participants. · Honesty — With funders, with participants, and with ourselves about what is working and what is not. · Innovation — Traditional approaches haven't reached our population. We build new paths. · Diversity — Our team and board reflect the communities we serve. · Result Oriented — Good intentions are not enough. We track, measure and report our impact rigorously.

"Core values are not aspirations — they are commitments. They describe who you already are, not who you hope to become."

Question 1 — Select Your Core Values *

Select all core values that represent your organization. Choose as many as apply — most organizations lead with 5–7.

Tip: Choose values you can live daily, not just aspirations. If your team wouldn't notice if a value disappeared, it may not be a true core value.

Please select at least one core value before continuing.

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Module 02

Areas of Focus

Identifying your key focus areas ensures that every program, goal and partnership you develop is purposeful and aligned with your greatest potential impact.

Module 02 — Instructions

How to Complete This Section

External Focus Areas are the issues in the world your programs and services will directly address.
Internal Priorities are the organizational areas that need to be strong to sustainably deliver your mission (governance, fundraising, staffing, etc.).
Select 3–5 in each category. Fewer, done exceptionally well, is always better than many done poorly.
Target Groups — be precise. Include age ranges, demographics, income levels, geography and any defining characteristics.

Case Study

BridgeWork Co.

Module 02 — BridgeWork Co. Areas of Focus

External Focus Areas

1. Workforce Development & Job Readiness · 2. Entrepreneurship & Small Business Incubation · 3. Financial Literacy & Wealth Building · 4. Reentry Support & Systems Navigation

Internal Priorities

1. Revenue Diversification (earned income + grants) · 2. Board Development & Governance · 3. Program Evaluation & Data Systems · 4. Staff Training & Retention

Target Groups

Young adults ages 18–30 transitioning out of the foster care system or returning from incarceration; residing in the Atlanta metro area; disproportionately Black and Latino; most with limited formal education beyond high school and no existing professional network.

"Choosing 3–5 key areas of focus will help to clearly define your role in the sector in which you serve. A good organization focuses on a few areas, done exceptionally well."

Question 1 — External Focus Areas *

Choose 3–5 external areas where your organization will make its greatest impact.

Think about the issues, needs or problems your programs will directly address. Keep your vision and mission in mind as you choose.

External Areas of Focus (minimum 3 required)

Please enter at least 3 external focus areas.

Question 2 — Internal Priorities *

Define 3–5 internal priorities for your organization's operations, systems and governance.

What internal areas need to be strengthened or built for your organization to sustainably deliver its mission?

Internal Organizational Priorities (minimum 3 required)

Please enter at least 3 internal priorities.

Question 3 — Target Groups *

Clearly specify the target groups your organization will serve.

Include demographics: age range, income level, location, family structure, or other defining characteristics of the people you will serve.

Please describe your target groups.

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Module 03

S.M.A.R.T Goals

Clearly defining your goals across three time horizons transforms your vision from aspiration into a structured, actionable plan.

Module 03 — Instructions

How to Complete This Section

S.M.A.R.T stands for: Specific, Measurable, Achievable, Realistic, Timely. Every goal must meet all five criteria.
Long-Term (5 years): Change of state in your target population — the ultimate social or business impact.
Mid-Term (3 years): Change in behavior — your population does something differently as a result of your work.
Short-Term (1 year): Changes in awareness, knowledge, skills or access — the immediate results of your programs.
Set goals for both your organization as a whole (Macro) and your specific projects/programs (Micro).
Ask yourself the 5 W's for each goal: Who, What, When, Where, Why — and How.

Case Study

BridgeWork Co.

Module 03 — BridgeWork Co. S.M.A.R.T Goals

Organizational Goals:

Long-Term (5 Years)

By 2029, BridgeWork Co. will have supported 1,000 transition-age youth in Atlanta to achieve sustainable employment or launch a viable small business, resulting in measurable increases in household income and housing stability within this population.

Mid-Term (3 Years)

By 2027, at least 70% of program graduates will secure employment paying above minimum wage or launch a registered business within 6 months of completing the BridgeWork Co. program.

Short-Term (1 Year)

By end of Year 1, enroll and graduate 80 participants through the core Workforce Readiness track; achieve a minimum 75% program completion rate; and partner with at least 10 local employers committed to hiring program graduates.

Project / Program Goals:

Long-Term (5 Years)

The BridgeWork Incubator Program will have launched 150 youth-owned businesses generating collective annual revenue of $2M+ within the Atlanta metro area.

Mid-Term (3 Years)

The Financial Literacy track will have trained 300 participants, with 60% demonstrating improved credit scores and savings behavior as tracked through 12-month follow-up assessments.

Short-Term (1 Year)

Launch the Financial Literacy workshop series with a minimum of 4 cohorts; complete 3 pilot sessions of the Incubator Program with at least 20 participants; document baseline financial data for all participants enrolled.

"Clearly defining your final destination is crucial to the foundation of any organization, project or program. Goals without timelines are just wishes."

Question 1 *

What are the individual, family, community and societal benefits of your organization or project?

Think broadly — who benefits, at what level, and in what ways? This helps define the full scope of your potential impact.

This field is required.

Question 2 *

Is your organization currently addressing the identified problems?

Yes No

Please select Yes or No.

Question 3

What steps has your organization already taken to address these problems?

List any existing programs, partnerships, research or initiatives. If just starting, describe what you have done in preparation.

Question 4 *

What do you ultimately desire to achieve with your organization or project?

This field is required.

Question 5

How much funding do you need to successfully execute your plans?

Be as specific as possible — broken down by year or phase if possible.

Your Focus Areas — From Module 02

Your goals must align with the focus areas you selected. Use these as your guide — each goal should connect directly to one or more of these areas.

External Focus Areas

Complete Module 02 to see your focus areas here.

Internal Priorities

Complete Module 02 to see your priorities here.

Question 6 — Organizational S.M.A.R.T Goals *

Using your focus areas above as your guide, define your organizational goals at each time horizon. (MACRO View)

Each goal should connect directly to one or more of your external focus areas or internal priorities. Reference the panel above as you write each goal.

Long-Term GoalWithin 5 years — change of state in target population

Please enter your long-term organizational goal.

Mid-Term GoalWithin 3 years — change in target population behavior

Please enter your mid-term organizational goal.

Short-Term GoalWithin 1 year — changes in awareness, knowledge, access

Please enter your short-term organizational goal.

Question 7 — Project / Program S.M.A.R.T Goals *

Using your focus areas as your guide, define goals for specific projects or programs you plan to develop. (MICRO View)

These goals should directly reflect outcomes tied to your external focus areas or internal priorities, and align with your organizational goals above.

Long-Term GoalWithin 5 years

Please enter your long-term project goal.

Mid-Term GoalWithin 3 years

Please enter your mid-term project goal.

Short-Term GoalWithin 1 year

Please enter your short-term project goal.

Additional Notes

Any additional thoughts about your goals? Reference question numbers as needed.

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Module 04

Indicators

You cannot manage what you cannot measure. Key performance indicators are the evidence that your work is making a real difference.

Module 04 — Instructions

How to Complete This Section

An indicator is a specific, measurable piece of evidence that a goal is being achieved.
For each row: identify a Focus Area, the goal it relates to, and the specific measurement that will confirm progress.
Indicators can be quantitative (numbers, percentages, counts) or qualitative (surveys, testimonials, behavioral observations).
You must complete a minimum of 3 indicators — all three columns required for each — before advancing.
Think about what data tools you will need: tracking sheets, surveys, demographic forms, partner reports, etc.

Case Study

BridgeWork Co.

Module 05 — BridgeWork Co. Indicators

Each indicator below shows the Focus Area, the full S.M.A.R.T Goal it connects to, and how progress will be measured.

Focus: Workforce Development · Short-Term Org Goal (1 Year)

Goal: "By end of Year 1, enroll and graduate 80 participants through the core Workforce Readiness track; achieve a minimum 75% program completion rate; and partner with at least 10 local employers committed to hiring program graduates."

Indicator: Number of participants completing the 8-week Workforce Readiness track each cohort; measured by attendance records and completion certificates issued.

Focus: Employment Outcomes · Mid-Term Org Goal (3 Years)

Goal: "By 2027, at least 70% of program graduates will secure employment paying above minimum wage or launch a registered business within 6 months of completing the BridgeWork Co. program."

Indicator: % of graduates securing employment or launching a business within 6 months; measured via 6-month follow-up survey sent to all graduates.

Focus: Financial Literacy · Mid-Term Project Goal (3 Years)

Goal: "The Financial Literacy track will have trained 300 participants, with 60% demonstrating improved credit scores and savings behavior as tracked through 12-month follow-up assessments."

Indicator: Average change in credit score and monthly savings rate; measured by pre- and post-program financial health assessments.

Focus: Employer Partnerships · Short-Term Org Goal (1 Year)

Goal: "By end of Year 1, partner with at least 10 local employers committed to hiring program graduates."

Indicator: Number of signed employer MOUs committing to interview or hire BridgeWork Co. graduates; tracked via signed agreements on file.

"Measuring your outcomes gives an accurate assessment of your organization's success. Indicators tell you not just that you are moving, but that you are moving in the right direction."

Question 1 — Key Performance Indicators *

For each indicator row, select your Focus Area and Related Goal from the dropdowns — then define how you will measure it.

Your focus areas and SMART goals from previous modules are pre-loaded. Minimum 3 complete rows required.

Your Focus Areas & Goals at a Glance

Focus Areas

Complete Module 02 to populate.

Your Goals

Complete Module 03 to populate.

Focus Area *

Related Goal *

Indicator / Measurement *

Please complete at least 3 full indicator rows (all three columns required for each).

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Module 05

Partners

No organization achieves its mission alone. Strategic partnerships multiply your impact, strengthen your credibility and open doors that would otherwise remain closed.

Module 05 — Instructions

How to Complete This Section

Think broadly — partners come in many forms: financial, in-kind, expertise, venues, volunteers and sponsorships.
For each partner you list, note specifically what they could contribute. This is invaluable when you begin outreach.
Include individuals, local businesses, corporations, government agencies, foundations, faith organizations and academic institutions.
Collaboration is especially critical for grant-seeking — funders want to see community buy-in and existing relationships.

Case Study

BridgeWork Co.

Module 05 — BridgeWork Co. Partners

Financial Partners

Annie E. Casey Foundation — grant funding for youth workforce programs; JPMorgan Chase — CSR grants for economic mobility initiatives; City of Atlanta Office of Workforce Development — government training service contracts.

Potential Donors

Marcus Holloway (retired educator & community advocate) — prospective major donor with demonstrated interest in youth development; BridgeWork Co. alumni network (Year 2+) — annual peer-to-peer giving campaign targeting $500–$2,500 individual gifts; local faith community members engaged in reentry ministry — small donor pipeline via quarterly appeals.

Corporate Donors

Chick-fil-A Foundation — corporate giving program aligned with youth opportunity; Delta Air Lines Corporate Giving — workforce development portfolio; Coca-Cola Company — community investment fund targeting economic mobility in Atlanta; Home Depot Foundation — skilled trades and workforce corporate donation program.

In-Kind Donors

Microsoft — donated software licenses for participant training; local print shop — in-kind printing for program materials; regional law firm — pro bono legal counsel for incubator participants.

Expert Partners

Georgia State University Business School — faculty mentors for incubator program; SCORE Atlanta — volunteer business mentors; local CPA firm — financial literacy workshop instructors.

Event Sponsors

Truist Bank — title sponsor for annual BridgeWork Summit; Grady Health System — healthcare career expo sponsor; Amazon — sponsor of quarterly graduation ceremonies for program graduates.

"Collaborators and partnerships are almost a necessity in grant seeking and fundraising. As you list partners, also note what each one could specifically assist you with — this will be a great help in the future."

1. Financial Partners

Foundations, government agencies, or organizations who can contribute funding through grants, contracts or investments.

2. Potential Donors

Individual donors, community members, alumni, or supporters who could contribute personal financial gifts to your cause.

3. Corporate Donors

Businesses and corporations who could contribute through corporate giving programs, workplace giving, or direct corporate donations (distinct from sponsorships).

4. In-Kind Donors

Who can contribute goods, services or supplies instead of cash? Note specifically what they would provide.

5. Resource Partners

Who has access to venues, equipment, facilities, technology or other physical resources you need?

6. Event Sponsors

Who could sponsor fundraisers, awareness campaigns, community events or signature programs?

7. Expert Partners

Who can contribute specialized knowledge, professional expertise, mentorship or training capacity?

8. Volunteers

Who can contribute time and labor? Think companies with volunteer programs, faith communities, universities.

9. Other Key Partners

Government agencies, advocacy organizations, coalitions, media partners or any other collaborators not listed above.

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Module 06

Next Steps

This is where your goals become a plan of action. For each goal defined in Module 03, list the specific activities that must happen to bring it to life.

Module 06 — Instructions

How to Complete This Section

Your goals from Module 03 have been pre-filled below as reference — and your corresponding indicators from Module 04 are shown for each goal block so you can build action steps that directly support your measurement strategy.
MACRO view: your organization as a whole — big-picture activities to move the entire organization forward.
MICRO view: each specific project or program — detailed activities to build and run each one.
Action steps should be concrete and assignable — specific enough that a team member knows exactly what to do and when.
Key Assumptions: At the end of this section, you will document the conditions that must be true for your plan to succeed. Think of this as your "if everything goes as planned" list — the people, resources, relationships, and circumstances you are counting on. Being explicit about assumptions helps you plan for risk and strengthens any grant narrative.

Case Study

BridgeWork Co.

Module 06 — BridgeWork Co. Next Steps

Each example below shows the complete framework: Focus Area → Goal → Action Steps → Indicator

Example 1 — Macro (Organizational)

Focus Area

Workforce Development & Job Readiness

Short-Term Org Goal (Year 1)

"By end of Year 1, enroll and graduate 80 participants through the core Workforce Readiness track; achieve a minimum 75% program completion rate; and partner with at least 10 local employers committed to hiring program graduates."

Action Steps

1. Hire Program Coordinator by Month 2.
2. Finalize Workforce Readiness curriculum by Month 3.
3. Recruit and screen first cohort of 20 participants (Months 2–3).
4. Secure 10 employer partnership MOUs by Month 4.
5. Launch Cohort 1 by Month 4; graduate by Month 6.
6. Conduct participant satisfaction surveys at midpoint and completion.

Indicator

Number of participants completing the 8-week Workforce Readiness track each cohort; measured by attendance records and completion certificates issued. Target: 80 graduates by Year 1 with ≥75% completion rate.

Example 2 — Micro (Program)

Focus Area

Financial Literacy & Wealth Building

Short-Term Project Goal (Year 1)

"Launch the Financial Literacy workshop series with a minimum of 4 cohorts; complete 3 pilot sessions of the Incubator Program with at least 20 participants; document baseline financial data for all participants enrolled."

Action Steps

1. Partner with 2 CPAs and a bank to co-design the Financial Literacy curriculum.
2. Develop pre/post financial health assessment tool for all participants.
3. Schedule 4 workshop cohorts (Months 3, 5, 8, 11).
4. Distribute workbooks and resource guides to all participants.
5. Conduct 6-month follow-up surveys with all graduates.

Indicator

Average change in credit score and monthly savings rate; measured by pre- and post-program financial health assessments. Target: 60% of participants show improved savings rate at 6-month follow-up.

Key Assumptions — If Everything Goes as Planned

Employer partners remain committed to interviewing graduates each cohort cycle. · City of Atlanta grant funding is renewed in Year 2. · Participant referral pipeline from foster care and reentry agencies stays consistent. · Co-working space partner continues to provide facility access at no cost.

"Next steps consist of specific activities that must take place to assist you in reaching your goals. MACRO = the organization as a whole; MICRO = each program or system individually."

Question 1 — Macro View (Organizational Action Steps) *

For each organizational goal below, list the specific action steps required to achieve it.

Long-Term Organizational Goal — Action Steps

Your Long-Term Org Goal (from Module 03)

Complete Module 03 goals to see them here.

↳ Corresponding Indicator (from Module 04)

Complete Module 04 indicators to see them here.

Mid-Term Organizational Goal — Action Steps

Your Mid-Term Org Goal (from Module 03)

Complete Module 03 goals to see them here.

↳ Corresponding Indicator (from Module 04)

Complete Module 04 indicators to see them here.

Short-Term Organizational Goal — Action Steps *

Your Short-Term Org Goal (from Module 03)

Complete Module 03 goals to see them here.

↳ Corresponding Indicator (from Module 04)

Complete Module 04 indicators to see them here.

Please complete at least the short-term action steps.

Question 2 — Micro View (Project / Program Action Steps)

For each project or program goal, list the action steps required to build and deliver it.

Long-Term Project / Program Goal — Action Steps

Your Long-Term Project Goal (from Module 03)

Complete Module 03 goals to see them here.

↳ Corresponding Indicator (from Module 04)

Complete Module 04 indicators to see them here.

Mid-Term Project / Program Goal — Action Steps

Your Mid-Term Project Goal (from Module 03)

Complete Module 03 goals to see them here.

↳ Corresponding Indicator (from Module 04)

Complete Module 04 indicators to see them here.

Short-Term Project / Program Goal — Action Steps

Your Short-Term Project Goal (from Module 03)

Complete Module 03 goals to see them here.

↳ Corresponding Indicator (from Module 04)

Complete Module 04 indicators to see them here.

Question 3 — Key Assumptions

What conditions must be in place for your plan to succeed? List the assumptions you are making — the people, funding, partnerships, and circumstances that need to hold true for your goals to be achievable.

Think: "This plan works if..." — For example: funding is secured on schedule, a key partner remains committed, your target population can be reached through existing channels, staff capacity is in place, community buy-in continues, etc. Being explicit about these assumptions is essential for risk planning and strengthens any grant or investor narrative.

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